Firestone-Callahan & Associates utilizes a comprehensive approach to improve product and service offerings through enhanced market alignment
and positioning, strategic partnerships and sales strategies. Our services are designed to identify the optimal approach(es) for each market segment to establish business models that drive market share growth within health systems and IDNs.
We develop or redefine business development strategies to appropriately align products and/services with current market needs. Upon the completion of strategies, we guide clients through a customized success oriented implementation process aimed at driving expected results.
Our business intelligence services are designed to gather and harvest data, solicit customer input through industry surveys, assemble and facilitate customer focus groups, and provide strategic recommendations for business plan development and market execution.
Market Alignment & Positioning
We research product and/or service offerings by market segment to identify best market approaches for optimal alignment with customer expectations; thereby capturing market share opportunities across diverse market segments. Once target markets have been validated, we develop a comprehensive plan defining the appropriate strategies, tactics and relationships necessary to obtain the maximum market potential for each product and/or service offering.
Strategic Partnership Development
We define and secure relationships that support and facilitate mutually-beneficial relationships with properly-aligned partners. Potential partners may encompass health systems, IDNs, GPOs, distributors and complimentary manufacturers. These strategic relationships provide exponential value by increasing market share and expediting business development timelines.
Logistics Optimization/Channel Development
We focus on the most effective means of positioning your product through the point of use. We conduct a full logistics review to identify potential market opportunities, packaging requirements, and alternative delivery methods to facilitate product availability and usability. Strategies may include single and multiple distribution strategies, kitting, and performance-based product coupling.
key elements of a business such as Sales & Marketing, Customer
Service, Operations, Human Resource, Finance and Manufacturing
play an integral role for building sustainable business models.
Firestone-Callahan has designed, redesigned and implemented
numerous quality systems in these areas that have delivered
quantifiable results. Learn